Article titles:

• The New Direct Mail to Internet Combo
• The “Official Envelope” Look for High Open Rates
• Tips on Buying the Right Lists
• Once You Have a Successful Test, Here’s How to Roll Out
• Postcards: Can They Be As Effective as Envelope Mail?
• Pricing Your Product: The Arithmatic of Direct Mail
• 5 Tips for Hiring a Top Notch Copywriter
• Are Your Mail Pieces Getting Tossed by the Post Office?
• How Much Does an Entire Direct Mail Campaign Cost?
• The Pros and Cons of UsingA Call Centre to Take Orders

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